
While it was championed by a more niche audience, EMOTION is very much a universal record.

And, to some, the record’s commercial underperformance actually endeared it to her new fans. It cropped up on tons of “Best Of” 2010s lists and was heavily embraced by the LGBTQ community. Indie music fans skeptical of mainstream pop recognized the care and craft that went into these songs, and the sincerity of Jepsen herself, and were won over. (Five more were added on as bonus tracks, and another eight outtakes were released a year later as EMOTION: Side B.)ĮMOTION’s lead single “I Really Like You” didn’t quite reach the same heights as her previous smash, but on its own, it’s a sticky piece of bubblegum pop that’s as effortlessly catchy as “Call Me Maybe.” But once the album was released, something fascinating happened: EMOTION, and Jepsen, found a new audience. In the end, Jepsen and her collaborators wrote a staggering 250 songs, whittling that down to just 12 for the final tracklisting. She even spent a month in Sweden working with some of the country’s finest pop producers: Mattman & Robin, Rami Yacoub, Carl Falk, Shellback, and Peter Svensson. But she also sought out more mainstream names like Sia and super-producer Greg Kurstin. Jepsen went to work assembling a dream team of songwriters and producers, starting with Devonté Hynes (also known as Blood Orange) and Ariel Rechtshaid, as well as former Vampire Weekend member Rostam Batmanglij – all prominent indie artists who she admired.

She took her time, vowing to come back when she figured out not just what she wanted to say with her songs, but how she wanted to say it. She immersed herself in the sound of 1980s icons like Prince and Madonna as well as contemporary pop artists like Solange and Sky Ferreira. Feeling pressured by her own hit – and a bit frustrated with her lack of creative control on Kiss – Jepsen took some time off, spending a few months on Broadway in the title role of Rodgers + Hammerstein’s Cinderella. Three more singles had been released from the album, and “Call Me Maybe” outperformed all of them. Listen to the expanded edition of EMOTION here.ĭespite Kiss’ success, Jepsen seemed to recognize that her time in the limelight might be limited.

But that wasn’t how things worked for Carly Rae Jepsen, whose 2015 masterpiece EMOTION turned her success inside out. Usually, the cult following comes before the breakout single.
